Category Lead- Mainline Advertising

Key Responsibilities

1. Category & Client Support

Manage day-to-day communication needs of clients within the assigned category.

Understand category-specific trends, audiences, and competitor activities.

Build strong working relationships with client marketing teams.

2. Campaign Strategy & Execution

TV, Print, OOH, Radio, and Cinema

Create and deliver clear briefs for creative teams.

Collaborate on messaging, positioning, and brand narratives tailored to the category.

3. Project Management

Manage timelines, deliverables, budgets, and internal coordination.

Ensure smooth execution of campaigns from brief to final output.

Maintain quality and consistency across all creative assets.

4. Internal & Cross-team Collaboration

Work closely with creative, planning, media, and production teams.

Participate in brainstorming, strategy discussions, and creative evaluations.

Provide category insights that support strong strategic and creative decisions.

5. Business Contribution

Identify proactive opportunities for client growth and new campaign ideas.

Support senior leaders in pitches and proposal development.

Contribute to account planning, monthly reviews, and performance analysis.

Must-Haves

• 2–5 years of experience

  in advertising, brand management, or client servicing.
• Exposure to or interest in

  specific categories

  such as BFSI, Auto, Lifestyle, Pharma, FMCG, B2B, or Skincare.
• Strong understanding of mainline advertising and brand communication fundamentals.
• Excellent communication, presentation, and client management skills.
• Ability to juggle multiple projects in a fast-paced environment.