Senior Business Development Manager - Mainline Advertising

We are seeking a highly experienced and motivated Senior Business Development Manager to drive strategic growth for our mainline advertising vertical. The ideal candidate will bring a deep understanding of brand building, a strong network of industry contacts, and a proven track record in acquiring and managing high-value clients.

This is a client-facing, revenue-driving role with high visibility and leadership impact.

Key Responsibilities:

• Own the new business acquisition strategy for mainline advertising services (TV, Print, OOH, Radio, Brand Films, etc.)
• Identify and target large & mid-sized brands across FMCG, BFSI, Real Estate, Retail, Pharma, and more
• Lead high-stakes pitch presentations and close multi-channel campaign deals
• Build and maintain strong C-suite & decision-maker relationships
• Collaborate with internal teams (Creative, Strategy, Media, Production) to develop winning proposals
• Represent the agency at key industry forums, awards, and networking platforms
• Create quarterly business plans and revenue forecasts in sync with agency leadership
• Drive cross-sell opportunities (BTL, digital, influencer, performance marketing, etc.)

Requirements & Skills:

• 10+ years of proven BD experience in a reputed mainline/integrated advertising agency
• Strong business acumen, negotiation skills, and commercial awareness
• Excellent network of marketing heads, CMOs, and key brand stakeholders
• Deep understanding of brand campaigns and consumer behavior
• Excellent written, verbal, and presentation skills
• Ability to lead pitches end-to-end and work with cross-functional teams under tight timelines
• High EQ and relationship-building capabilities

Nice to Have:

Exposure to global pitches or MNC accounts

• Knowledge of digital + mainline integration