Category Brand Manager

Description : Category Brand Manager

Experience:

Minimum 10 – 12 years in Marketing & Brand Management

• Preferably from Dairy / Food FMCG background
• should ideally carry 2-3 years of sales experience

Key Role Deliverables

• Analyse data to identify Issues and growth opportunities
• Creating and executing marketing campaigns , promotions and BTL activations to drive Sales and attract customers across various channels
• Initiating Marketing research and Competition analysis leading to clear actionable for Brand plans
• Ensure consistent brand messaging and communicates the brand's unique value proposition.
• Strategize and execute online and offline promotions
• Design and implement the Online Content Strategy with digital agency
• Coordinating with various agencies - Creative , digital to put together compelling brand messaging
• Tracking and analysing the performance of media campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Key Skills

• Data-driven approach
• Flair for translating insights into consumer led actionable
• Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.
• Understanding of the various media vehicles and how to measure them
• Mastery of written, verbal and Presentation skills
• P&L / Financial understanding
• Familiarity with latest marketing technologies and tools

Education Qualification

• MBA / Post graduate degree in Business Marketing/Advertising,