Category & Account Manager (E-commerce & Q-commerce)

About DeHaat Honest Farms:

DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.

Role Overview:

DeHaat Honest Farms

Key Responsibilities:

Category Management

• Own category strategy and assortment planning for all online platforms
• Optimize pricing, promos, and pack-size architecture for better conversions
• Benchmark competition and identify gaps/opportunities in portfolio

Account Management

• Act as the single point of contact for key accounts across Amazon, Flipkart, Zepto, Swiggy Instamart, and Blinkit
• Drive joint business planning, negotiate platform visibility and investments
• Manage campaigns, offers, and listing hygiene in close coordination with platform teams

Agency Partnership & Campaign Strategy

• Coordinate with agency on daily basis and closely monitor campaign startegy
• Ensuring proper campaign reporting and reporting to senior management
• Co-Own platform-wise GMV, volume, margins, and return on marketing spends
• Prepare weekly/monthly dashboards and deep-dives to flag risks/opportunities

Growth Initiatives

• Run experiments across platforms regional bundling, flash sales, seasonal SKUs
• Partner with internal teams to build platform-specific content, creatives, and offers
• Explore and drive newer online commerce opportunities (ONDC, new platforms)

Cross-functional Coordination

• Liaise with internal ops, finance, brand, content and performance marketing teams
• Ensure smooth execution of visibility campaigns, price changes, and inventory planning
• Own key platform partnerships and drive quarterly growth reviews

Ideal Candidate Profile:

Experience:

• 2-5 years of experience in e-commerce, Q-comm, or category management in FMCG
• Prior experience with Zepto, Swiggy Instamart, Blinkit, or Amazon Seller Central
• Comfortable with platform portals and ecomm tools for PO and performance tracking

Skills:

• Strong in Excel, data handling, and decision-making through numbers
• Understands commercial levers margins, platform commissions, discounting, etc.
• Excellent stakeholder management across internal teams and platform POCs
• Execution-first mindset with high accountability

Why Join Us?

• Play a pivotal role in scaling an honest, farm-first FMCG brand in India
• Own large-scale growth across the most exciting retail formats Q-comm & e-comm
• High visibility, ownership-driven culture, and the opportunity to work with the leadership team
• Own relationships with platform and creative/performance agencies
• Plan and oversee campaign strategy execution across Swiggy Instamart, Zepto, Blinkit,etc.
• Track effectiveness of campaigns in collaboration with agency teams and performance partners
• Drive weekly agency reviews and ensure platform-specific creatives and messaging are aligned with consumer insights and goals