Job
Description
As a Campaign Manager at Cognizant supporting the North American Field Marketing Team, your role will involve planning and implementing client-facing marketing programs, including digital campaigns to support demand generation. You will be responsible for content development, content distribution, account-based marketing, partner marketing, paid media, and social media. Key Responsibilities: - Define and execute marketing campaigns to build the brand, engage clients, and generate qualified leads. - Develop landing pages for campaigns with valuable content to engage clients and prospects effectively. - Co-create and implement sales enablement assets, case studies, and other collateral. - Collaborate with various teams and sales leadership to syndicate thought leadership and reach target audiences. - Plan and manage the marketing budget effectively. - Work with internal and external stakeholders to ensure delivery and quality of assets aligned with Cognizant branding guidelines. - Continually measure and optimize ROI of marketing programs using data analysis from MarTech stack and Salesforce. Qualifications Required: - B.A. or B.S. degree - Minimum of 8 years of prior B2B and/or professional services marketing experience with the ability to articulate key messages and value propositions. - Experience in developing and executing integrated, account-based, demand generation, and content marketing campaigns using MarTech tools such as Pardot, Adobe Experience, and 6Sense. - Proficiency in tracking marketing influenced revenue through sales automation tools like Salesforce. - Hands-on experience with AI and generative AI marketing tools. - Excellent project management skills with the ability to lead cross-functional teams to meet objectives within budget. - Previous experience leading multiple partners in a highly matrixed model. - Strong written and verbal communication skills, including executive communications. - Ability to align tactical execution with strategic vision. Cognizant values collaboration and diversity, encouraging different perspectives and new ways of thinking to build better solutions for clients. If you thrive in a collaborative environment and are comfortable leading organizational change and experimenting with new tactics, we would love to hear from you. Please note that Cognizant is committed to providing reasonable accommodations for individuals with disabilities throughout the job application process, interviews, crucial job functions, and other employment benefits. Feel free to contact us to request accommodation. As a Campaign Manager at Cognizant supporting the North American Field Marketing Team, your role will involve planning and implementing client-facing marketing programs, including digital campaigns to support demand generation. You will be responsible for content development, content distribution, account-based marketing, partner marketing, paid media, and social media. Key Responsibilities: - Define and execute marketing campaigns to build the brand, engage clients, and generate qualified leads. - Develop landing pages for campaigns with valuable content to engage clients and prospects effectively. - Co-create and implement sales enablement assets, case studies, and other collateral. - Collaborate with various teams and sales leadership to syndicate thought leadership and reach target audiences. - Plan and manage the marketing budget effectively. - Work with internal and external stakeholders to ensure delivery and quality of assets aligned with Cognizant branding guidelines. - Continually measure and optimize ROI of marketing programs using data analysis from MarTech stack and Salesforce. Qualifications Required: - B.A. or B.S. degree - Minimum of 8 years of prior B2B and/or professional services marketing experience with the ability to articulate key messages and value propositions. - Experience in developing and executing integrated, account-based, demand generation, and content marketing campaigns using MarTech tools such as Pardot, Adobe Experience, and 6Sense. - Proficiency in tracking marketing influenced revenue through sales automation tools like Salesforce. - Hands-on experience with AI and generative AI marketing tools. - Excellent project management skills with the ability to lead cross-functional teams to meet objectives within budget. - Previous experience leading multiple partners in a highly matrixed model. - Strong written and verbal communication skills, including executive communications. - Ability to align tactical execution with strategic vision. Cognizant values collaboration and diversity, encouraging different perspectives and new ways of thinking to build better solutions for clients. If you thrive in a collaborative environment and are comfortable leading organizational change and experimenting with new tactics, we would love to hear from you. Please note that Cognizant is committed to providing reasonable accommodations for individuals with d
