Campaign Manager

As a Campaign Manager for a mobile app, your role will involve driving the adoption and engagement of the app across various customer segments. You will play a crucial part in the Digital Banking team by creating and implementing strategies for new customer acquisition, enhancing customer value through cross-selling, win-back initiatives, and increasing transaction intensity. Key Responsibilities: - Work on initiatives to increase traffic on the bank's channels (mobile/net) to boost conversion rates among target base customers and drive adoption among new/existing consumers. - Analyze user journeys to identify areas for improvement to enhance visitor numbers and conversions on the platform(s). - Continuously optimize the conversion funnel by refining the digital journey. - Implement strategies across channels, collaborating with cross-functional teams to enhance customer experience and ensure seamless customer journeys. - Collaborate with the Bank's product, analytics, and digital marketing teams to design targeted campaigns based on customer personas and digital outreach. - Act as the voice of the customer in shaping new features/products that the bank should launch. - Partner with the marketing team to create awareness and engagement campaigns while understanding customer needs. - Increase the adoption of new products among existing consumers through cross-sell and upsell initiatives. - Co-create and optimize cross-sell and upsell user journeys with Digital Product Managers. - Collaborate with the Bank's Campaigns, Analytics, and Portfolio teams to drive efforts in enhancing the conversion funnel. Qualifications Required: - 2-4 years of relevant experience in campaign/CRM management for a digital business/app. - Prior experience in executing D2C campaigns and content strategy. - Working knowledge of SQL. - Proficiency in at least one campaign management tool such as Moengage, Clevertap, or Google Analytics is mandatory. - Experience with marketing tools like Firebase, Appsflyer is a plus. - Experience in managing digital portfolios for a bank/fintech/NBFC is a plus.,