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Progress Software
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Campaign Lead , Senior

Campaign Lead , Senior

Progress Software

5 - 9 years

7 - 11 Lacs

Bengaluru

Posted:1 month ago| Platform:

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Skills Required

Field marketing Social media Agile SEM Medical insurance SEO Digital marketing Purchase Manager Product marketing Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Lead , Senior, Marketing @ - Progress Careers Job Summary

We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.

In this role, you will:

Own, drive, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
Drive cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Field Marketing, Digital marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
Drive creative thinking to launch new and powerful programs that will drive brand to demand motions.
Create, monitor and optimize product led marketing motions with an agile, responsive approach.
Conceptualize, manage and execute a diverse range of marketing programs such as webinars, SEO, SEM, retargeting, content syndication, social media and intent data programs.
Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
Collaborate with PMK to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
Collaborate with the Web Team on designing business requirements for improvements in the web journeys.
Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.

Demand generation experience for B2B preferably in SaaS or Product led Sales
Strong track record in launching new products to the market
Strong track record of successfully designing and delivering campaigns that engage and convert into net new customer pipeline
Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
Experience in cross-functional collaboration with Product Marketing and Sales
Experience in handling projects with multiple stakeholders successfully and delivering within timelines
Experience working with Salesforce
Curiosity, self-drive and attention to detail
Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key

If this sounds like you and fits your experience and career goals, we d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with, and also to enjoy:

Employee Stock Purchase Plan Enrolment

30 days of earned leave
An extra day off for your birthday
Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave
Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage
Professional development reimbursement
Interest subsidy on loans - either vehicle or personal loans.

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Campaign Lead , Senior