3 - 5 years
3 - 6 Lacs
Posted:7 hours ago|
Platform:
Work from Office
Full Time
- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
- Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more
- Campaign Analytics - Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Optimize the ad copy, landing pages for better results
- Analyse creative performance
- Budget management
- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests.
Lantern Digital Services
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