Assistant Manager - Campaign Marketing

You will own all Paid Marketing channels and will work with the agency to deploy,

monitor and strategies ad serving on these channels.

• Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across all platforms with a focus on lead quality and volume
• Planning digital marketing budgets across all geographies and channels
• Efficiently deploying budgets by interfacing with the agency for optimal outputs
• Partnering with internal and external creative agencies to conceptualise and implement the communication on all touch points
• Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel
• Work closely with product and marketing teams to plan and execute 360 degree campaigns
• Research, assess and implement best and emerging industry practices
• Run experiments with clear success/failure metrics

Roles & Responsibilities

• Graduation / Post Graduation or similar
• Should have a relevant industry experience of 2-4 years
• Strong communication skills (oral and written) and ability to work with minimum supervision.
• Team player, flexible and adaptable to changing priorities.
• Excellent analytical skills and in-depth knowledge in Digital Marketing
• Should have a proven expertise in handling B2C marketing with a recognised brand (preferably in the tech/startup domain) and should be currently handling a monthly budget of 50L or above.
• Should be currently in a role where he/she manages an internal execution team or an agency.
• Should have a previous hands on experience on Facebook & Google marketing tools
• B2B marketing experience can be considered but won't be preferred.