Business Intelligence Analyst

Title:

Role Overview

Omni channel Reporting Business Analyst

Key Responsibilities:-

1.Reporting & Analytics

• Develop, enhance, and maintain

  reports and dashboards in Power BI

  to track performance across digital channels.
• Create

  visualizations of digital KPIs

  that clearly illustrate performance trends and insights.
• Analyze omnichannel and digital metrics to identify

  drivers of performance

  and recommend

  tactical optimizations

  .
• Own and deliver

  data extracts

  to support reporting deliverables.
• Translate reporting requirements into

  functional specifications

  for data extraction and transformation.
• Design, implement, and enhance the

  look and feel

  of the reporting suite for better user experience and adoption.

2.Business Analysis & Stakeholder Management

• Collaborate with business stakeholders to

  gather requirements

  and translate business needs into reporting solutions.
• Act as a

  Subject Matter Expert (SME)

  for all Business Unit (BU) data sources, segmentation rules, and aggregates.
• Coordinate and manage

  test-and-control implementation

  to support performance evaluation.
• Work across functions (marketing, digital, analytics, IT) to

  continuously improve reporting processes

  and outputs.
• Provide actionable insights that enable

  strategic and tactical decision-making

  .

3.Data Management & Technical Skills

• Handle

  large datasets

  and build customized reports to meet business needs.
• Ensure accuracy, consistency, and integrity of data across reports and dashboards.
  
• Apply

  medium proficiency in SQL and MS Excel

  for data extraction, cleaning, and analysis.
• Work with data from multiple digital and paid media platforms, such as:
  

• Paid Media:

  Display, third-party email, paid search, etc.

• Owned Channels:

  Websites, corporate/home-office email, etc.

• Platforms & Data Sources:

  3rd Party Media PLD data, DCM, SA360, Meta, LinkedIn, Adobe Analytics, etc.

Domain Knowledge

• Possess a

  basic understanding of pharma commercial KPIs

  and business processes.
• Apply a

  business analytics mindset

  to identify opportunities and deliver insights aligned with organizational goals.

Required Qualifications & Skills

• Proven experience in

  digital/omnichannel reporting, analytics, and insights

  .
• Strong knowledge of

  Power BI

  for report and dashboard development.
• Proficiency in

  Excel (intermediate level)

  and

  SQL (querying, data manipulation)

  .
• Ability to manage and integrate

  large datasets

  from multiple platforms.
• Familiarity with

  paid media and owned digital channels

  , as well as commonly used analytics and campaign platforms.
• Strong problem-solving, analytical, and critical-thinking skills.
  
• Excellent

  interpersonal, communication, and stakeholder management

  skills.

Preferred Skills

• Experience in

  business analytics or digital analytics

  within

  pharma/healthcare domain

  .
• Exposure to

  self-service analytics

  and building

  interactive, dynamic dashboards

  .
• Experience with

  A/B testing and test-control methodologies

  .
• Ability to work in

  Agile/iterative environments

  .