We are seeking a highly skilled and motivated Marketing Automation Expert to join our Digital Marketing team at Fortrea. The ideal candidate will have a strong background in marketing automation, specifically with HubSpot, and a deep understanding of how to leverage technology to drive marketing efficiency, enhance lead generation, and improve customer engagement. As the Marketing Automation Associate Manager, you will be responsible for designing, executing, and optimizing our marketing automation strategies, driving measurable business outcomes, and ensuring seamless integration with our broader marketing tech stack. You will also play a pivotal role in our Account-Based Marketing (ABM) initiatives by mapping customer personas to their respective buyer journeys and optimizing workflows for personalized engagement. Key Responsibilities: Develop, implement, and manage marketing automation workflows using HubSpot to streamline lead generation, nurturing, and customer engagement, with a strong focus on ABM strategies. Collaborate with the brand marketing team to design and execute automated campaigns tailored to our target different personas Map key customer personas to their respective buyer journeys, ensuring tailored and personalized experiences throughout the funnel. Manage and optimize ABM workflows to drive engagement, nurturing, and conversion for high-value accounts. Monitor, optimize, and report on the performance of automation workflows and campaigns, with a focus on ABM results Create and manage dynamic content, personalized landing pages, email campaigns, and automated workflows in HubSpot to maximize engagement and lead conversion. Lead the integration and management of HubSpot with other tools and platforms in the MarTech stack. Ensure data integrity within the marketing automation platform and collaborate with analytics teams to track key metrics and make data-driven decisions. Stay current on marketing automation best practices, new HubSpot features, and ABM strategies to continuously improve processes. Provide training and support to team members and stakeholders on best practices for marketing automation and ABM. Qualification: 6+ years of experience in Marketing Automation tools (HubSpot) HubSpot certifications in Marketing, Inbound and Email Bachelors degree in Computer Science, Information Technology, Marketing, or a related field (preferred but not mandatory). Knowledge of Salesforce is an added advantage, particularly in integrating with marketing automation for improved lead management and campaign tracking Strong communication skills. Ability to work independently and as part of a team. Attention to detail and commitment to delivering high-quality work. Willingness to take ownership of the role and exceed expectations when necessary Willingness to work in 2nd shift working hours (2 - 11 PM IST), company transport will be provided
Job DescriptionJob Description Support the offerings of the People Analytics function, develop and deliver HR metrics and analytical insight into people data. Leverage people data subject matter expertise and analytical insight to Talent Acquisition, Management, or Compensation-related projects and initiatives to supporting Fortrea Leadership by helping identify insights, trends, and patterns in Human Capital dynamics. Partners with HR leaders on enterprise scale initiatives and programs, bringing analytical insight, understanding of HR systems, and subject matter expertise in people data definitions. Brings technical acumen and experience working with large, complex data sets to create scalable, repeatable solutions for diverse people data needs. Creates and maintain interactive dashboards for data analytics such as headcount tracking, turnover reporting etc. Transforms data from multiple enterprise-scale HR systems to provide meaningful, accurate metrics, dashboards and data analysis. Strong analytical skills with the ability to understand and communicate the meaning of measures and metrics. Creates and maintains process documentation. Works independently, quickly, and efficiently in a hybrid remote / in-office environment with teammates spanning the globe. Communicates effectively with colleagues and leaders at all levels of the organization. Excellent communication and presentation skills, along with the ability to leverage data and analytics to influence decisions. Maintains confidentiality; protects employee personal data. Contributes to process improvements regarding data integrity and data governance. Ensures compliance with data privacy regulations and industry best practices. Effectively prioritizes workload comprised of both transactional and project-based tasks. Responsible for ad-hoc analysis and miscellaneous HR reporting and be in line with deadlines and confidentiality standards. Design and develop high-impact presentations using tools such as Microsoft PowerPoint, Google Slides, Keynote, etc. Work closely with executives, and other stakeholders to understand the presentations goals and tailor visuals accordingly. Create clean, aesthetically pleasing layouts for corporate presentations, including charts, graphs, infographics, and other visual elements. Ensure consistency in branding, style, and messaging across all presentation materials. Manage multiple projects simultaneously and deliver presentations in a timely manner. Collaborate with teams to gather and synthesize data to present in a clear and engaging way. Develop and maintain templates, style guides, and visual assets for presentations to ensure brand consistency. Continuously improve the quality of presentations by staying updated on design trends and software developments. Assist with event or meeting planning, ensuring presentations meet event-specific requirements (such as for webinars, conferences, etc.). REQUIRED EXPERIENCE & QUALIFICATIONS: 7+ years of working experience in HR 3+ years of working with a variety of Business Intelligence tools ( Power BI ). Advanced excel/Microsoft office suite proficiency, power queries, ability to build dashboards using macro/power query Strong analytical and critical thinking skills. Proficiency in presentation software, particularly Microsoft PowerPoint, Keynote, and Google Slides. Strong design skills with a keen eye for aesthetics, typography, and layout. Proficient with or the ability to quickly learn the organization HR systems, and employee management tools/software Graphic design and layout expertise. Creativity in producing visually appealing presentations. Ability to handle feedback and make necessary adjustments to improve designs.
Summary of Responsibilities: Manage Rewards Vendors and liaise with other external partners. Educates vendors on the minimum requirements for a payment to be made. Chase vendor for invoice or corrections as necessary. Creating, tracking and or extending POs as necessary and getting the required level of approval. Support Benefit Managers in a variety of significant projects. Supports benefits managers in the regions for benefits renewals as required under guidance from respective benefits leaders and external consultants Monitor cost saving activity and report to Benefit Leaders. Act as point of contact for all escalated queries from Global People Services, providing answers or guidance as necessary. Lead and complete benefit surveys as required. Supports the creation and maintenance of benefits process documents. Submits data to provider and payroll in respect of the Benefits, Pension Scheme and Healthcare policies for example, in multiple countries. Qualifications (Minimum Required): Bachelors degree required. Fortrea may consider relevant and equivalent experience in lieu of educational requirements. Experience (Minimum Required): Minimum 6 years of Benefits management experience in APAC/EMEA/LATAM regions Excellent collaboration, communication, presentation, and interpersonal skills. Expert Excel Proficiency. Project management skills.
Follow applicable departmental Standard Operating Procedures and Work Instructions. Complete required training according to required timelines. Audits System Life Cycle (SLC) activities and documentation. Plan, conduct, and lead global internal facility, system, and process audits. Plan, conduct, and lead external audits of vendors and suppliers. Participates in client and regulatory visits as the subject matter expert in the field of computerized systems and technology compliance. Author and review controlled documents including but not limited to SOPs and policies. Advises internal business, IT, and QA partners on systems and technology compliance. Leads and actively contributes to process and continuous improvement projects. Ensure Regulatory Compliance and Quality Assurance (RC and QA) responsibilities, as indicated in applicable controlled documents, are followed. Other duties as assigned by management. Qualifications (Minimum Required): A minimum of a bachelor's degree in Life Sciences preferred (or equivalent Life Science experience). Fortrea may consider relevant and equivalent experience in lieu of educational requirements. Experience (Minimum Required): 4 years in regulatory environment (system compliance experience). Must have a sound understanding of standard computer system development life cycles to provide necessary guidance to both information technology and operational personnel. Thorough knowledge and understanding of GxP and computerized systems regulations and regulatory guidelines. Experience applying regulations in at least one GxP discipline and computerized systems standards to the conduct of drug development. Ability to confidently interact with clients and regulatory personnel. Ability to conduct effective training. Ability to effectively negotiate ideas and suggestions. Strong analytical, organizational, and interpersonal skills. Preferred Qualifications Include: A minimum of a bachelor's degree in Life Sciences preferred (or equivalent Life Science experience). Physical Demands/Work Environment: Working hours : 2- 11 PM IST (2nd shift hours) Tasks involve sitting in front of a terminal for many hours during the working day. Some overtime and weekend work may be required. Travel Required Regionally up to 5% of the time.
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