Business Development Manager (Marketing)

As an experienced Business Development Manager (Marketing), you will play a crucial role in driving the growth and expansion of our product. Your main responsibilities will include developing and executing strategic plans to increase institutional collaboration, improve conversion rates, and strengthen partnerships. You will be tasked with developing and executing business strategies to achieve targets, while maintaining a positive attitude and thriving in a fast-paced environment. Building and maintaining relationships with PU schools, colleges, and coaching institutes will be a key aspect of your role. Your role will also involve successfully managing the sales process from lead generation to conversion, and designing and executing campaigns to generate leads and drive conversions. You will be required to analyze campaign effectiveness and optimize strategies, as well as collaborate with associates to develop targeted marketing initiatives for schools, educational institutes, and social media. Furthermore, you will be responsible for conducting marketing events, research, and competitor analysis, as well as collaborating with cross-functional teams in Marketing and Product departments. Analyzing feedback to improve the student journey, developing and managing budgets and forecasts, and monitoring industry trends and regulatory changes will also be part of your role. To be successful in this role, you should have at least 2+ years of experience in lead generation, marketing, banking, or inside sales. A proven track record in business development, sales, or marketing is essential. Strong understanding of marketing, collaboration, and lead generation, along with excellent communication, negotiation, and problem-solving skills are required. Data-driven decision-making abilities and a Bachelor's degree in Business, Marketing, or a related field are also necessary for this position.,