Business Development Manager

Business Acquisition and Strategy

The primary role of the Business Development Manager is to prospect for new clients by networking, cold calling, connecting on social platforms or other means of generating interest from potential clients. They would also manage the activities of others stakeholders responsible for developing business for the company. This requires a thorough knowledge of the market, the solutions/services the company can provide, and of the company’s competitors.

New Business Development

• Prospect for potential new clients and turn this into increased business
• Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities
• Contribute strategically to the growth and direction of the marketing philosophy, target demographics, etc. offering a price and negotiating around it
• Identify potential clients, and the decision makers within an organization and meeting them
• Plan approaches and pitches. Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives

Business Development Planning

• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
• Identify opportunities for campaigns, services that will lead to an increase in sales
• Research and build relationships with new clients by finding out who controls the advertising budget in target organisations and contacting the
• Track and record activity on accounts and help to close deals to meet these targets

Qualifications

• Minimum 7 years of experience in Agency sales
• Excellent verbal and written communication skills with the ability to listen to and identify customers’ issues; ability to explain complex ideas and have a pleasing personality and appearance
• The role would require concept selling and therefore an ideal candidate should have a flair and inclination to do so
• The candidate should also have knowledge of the major industry domains and ability to work under pressure