Business Development Executive

1. Marketing Strategy & Execution

• Assist in designing and implementing marketing campaigns targeting corporate Hospitals, Multispecialty and Super specialty hospitals, clinicians, Government hospitals, public sector hospitals, medical colleges and diagnostic centres.
• Identify high-potential markets, customer segments, and partnership opportunities.
• Monitor marketing budgets, ROI, and campaign performance.
• Support the development of brand messaging for high-end infectious disease diagnostics (molecular tests, panels, AMR tests, sepsis panels, respiratory panels, etc.).

1. Market Research & Competitive Analysis

• Conduct periodic market research to identify trends, competitor offerings, pricing benchmarks, and customer expectations.
• Be responsible for creating Lead generation across the targeted client base.
• Maintain updated market intelligence reports to support management decision-making.
• Track key performance indicators such as campaign effectiveness, digital engagement, and lead generation results.

1. Events, CMEs & Conferences

• Coordinate Continuing Medical Education (CME) programs, workshops, webinars, and conferences.
• Handle event logistics, invitations, marketing materials, and post-event communication.
• Support collaborations with medical associations, hospitals, and educational institutions.

1. Cross-functional Coordination

• Work closely with business development, operations, and technical teams to align marketing initiatives with business priorities.
• Support BD teams with tools such as brochures, presentations, and test information sheets.
• Assist in preparing training materials for internal teams.

3. Skills & Competencies

Technical / Industry Skills

• Knowledge of diagnostics and basic understanding of infectious disease testing (preferred).
• Ability to translate scientific information into user-friendly marketing content.

Soft Skills

• Strong written and verbal communication skills.
• Creativity with a structured approach to campaign planning and execution.
• Analytical mindset with proficiency in report generation and data interpretation.
• Ability to coordinate multiple projects and meet deadlines.
• Collaborative team player with high attention to detail.