Business Development - Associate

About the Role: We are looking for a driven and customer-focused SaaS Product Business Development - Associate with 2-3 years of experience in software sales. You will own the full sales cycle from generating leads and engaging prospects to delivering product demos, addressing concerns, and closing deals. You ll also provide light-touch post-sales support and onboarding to ensure a seamless customer experience. Key Responsibilities: Lead Generation & Prospecting : Identify, qualify, and engage potential customers through various channels (outbound, inbound, referrals, events, etc.). Product Demonstration : Conduct compelling product demos tailored to client needs and pain points. Customer Engagement : Respond promptly to inquiries, objections, and technical concerns with clarity and confidence. Presales Coordination : Collaborate with product and tech teams to shape solutions that meet client requirements. Sales Closure : Drive negotiations, manage proposals, and convert prospects into paying customers. Client Handholding : Provide initial onboarding assistance and ensure smooth product adoption in the early phase. CRM Management : Maintain updated records of interactions, leads, and opportunities in the CRM. Feedback Loop : Capture market feedback and share insights with the product and marketing teams. Requirements: 2-3 years of experience in B2B SaaS or software sales. Proven track record of meeting or exceeding sales targets. Strong communication, negotiation, and relationship-building skills. Experience with sales tools like CRM platforms (e.g., HubSpot, Salesforce). Ability to understand technical products and explain them to non-technical audiences. Self-starter with a passion for technology and customer success. Good to Have: Experience in a fast-paced SaaS environment. Exposure to the full sales cycle (from discovery to closure). Familiarity with presales documentation or solution consulting.