Business Analyst - Digital Marketing

Job Description

About The Company Aristok (pronounced Aristo-kay) is a Digital Marketing and Analytics firm helping Digital businesses on their growth path. In about 2 years of existence, we have grown to a team size of 70+, managing some of the leading brands in the country. The founding team has over 3 decade of cumulative experience across fields of Digital Strategy, Analytics, Performance Marketing and Marketing Technology. Key Responsibilities Perform keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program Carry out creative and audience analysis. Effectively manage various client accounts and budgeting requirements General Business tasks will include, but not be limited to: research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools; Experience with Excel is critical Provide proactive communication and effective time management skills Learn tools such as Google Analytics, AppsFlyer, Branch, SEMRush etc and use them for analysis and reporting. Qualification Bachelor's Degree or above in Science or Engineering (Freshers are welcome) Strong analytical skills with Excel expertise (non negotiable) Excellent written and verbal English skills (non negotiable) Proactive communication and collaboration skills A self-driven attitude to learn and grow in digital marketing Some experience with SEO, paid media would be a plus; but not a requirement. What Makes You Stand Out? Great Communication Skills Hunger to learn/unlearn Great Analytical Skills Knowledge of HTML and JavaScript Skills: javascript,appsflyer,excel,ad copywriting,audience analysis,google ads,digital advertising,keyword research,seo,meta ads,content optimization,semrush,analytics,paid media,google analytics,digital marketing,branch,data analytics,html,performance marketing,search engine marketing (sem),data manipulation