BTL - Visual Experience Specialist

Titan Company

4 - 6 years

9 - 18 Lacs

bengaluru

Posted:4 days ago| Platform:

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Skills Required

aesthetic judgment creative direction btl marketing budget planing campaign asset coordination ai savviness process excellence budget stewardship campaign execution btl execution stakeholder management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Requirements

Campaign Asset Coordination
: Ensure timely release of creative assets as per campaign guidelines in alignment with field, execution, and marketing teams.
Process Excellence
: Own and enforce campaign timelines, bringing strong process discipline to fast-moving, high-pressure environments.
Stakeholder Management
: Balance expectations of field teams with brand integrityknowing when to say no to non-aligned campaigns.
Budget Stewardship
: Manage and optimize within the given marketing budget, ensuring maximum impact per spend.
Creative Direction
: Bring a fresh, modern lens to current creative assets. Guide the visual evolution in line with brand guidelines and templatize visual systems for future ease and consistency.
Aesthetic Judgment
: Take clear, confident creative calls with a strong sense of design quality and brand alignment.
AI Savviness

(Bonus):
Leverage AI tools for content creation and optimization to speed up execution and reduce manual load.

Work Experience

A creative thinker with a sharp execution mind you can turn vision into reality with discipline.
A great collaborator and communicator who knows how to manage up, down, and sideways.
Strong-willed when needed, able to say no for the right reasons without ruffling feathers.
Budget-conscious, timeline-oriented, and visually astute.

Qualifications

Bachelors degree in design or visual communication from NID, NIFT, or similar institutes.
35 years of experience in BTL marketing or creative coordination roles.
Proven ability to manage projects under tight deadlines with multiple stakeholders.
Experience working with or an eagerness to adopt AI tools in creative workflows is a big plus.

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