PR Corporate Communication

Key Responsibilities:-

Media & PR Strategy

Develop and execute communication plans to increase brand visibility across mainstream, trade, and regional media.
Build and maintain strong relationships with journalists, editors, and influencers- specially in South India (Tamil Nadu, Karnataka, Telangana, Andhra Pradesh, Kerala) and West India (Maharashtra, Gujarat). Manage regional PR outreach, ensuring consistent and localized brand communication. Drive positive media coverage for product launches, brand campaigns, and corporate announcements.

Content & Communication

Draft press releases, media notes, statements, FAQs, fact sheets, and leadership bytes.
Ensure high-quality messaging aligned with brand tone and corporate objectives. Prepare talking points, speeches, and communication support for leadership.

Corporate Reputation Management

Monitor media landscape for coverage, sentiment, competition activity, and opportunities.
Manage crisis communication with quick, accurate, and brand-safe responses. Build positioning for IntrCity as an innovation leader in intercity mobility.

Campaign & Event Support

Support communication needs for marketing campaigns, partnerships, events, and industry expos.
Coordinate media presence at events and facilitate interviews, bytes, and press interactions.

Internal Communication

Create internal newsletters, announcements, and culture-driven communication assets.
Support cross-functional communication needs with product, operations, and HR teams.Please help me with the below ques:-1) How do you usually approach media outreach? Do you maintain direct journalist relationships, or does your outreach primarily happen through an agency? 2) What regions or markets have you actively handled in your PR role?3) Have you independently managed PR for any brand, initiative, or campaign end-to-end? If yes, please take me through your approach. If yes, then when and which brand.