BTL - Retail Trade & Marketing Lead - Premium Audio Brand

8 - 13 years

20 - 25 Lacs

bengaluru delhi / ncr mumbai (all areas)

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking a highly motivated and results-driven Retail Trade & Marketing Lead to spearhead the strategy and hands-on execution of all Below-The-Line (BTL) marketing activities within our key retail and distribution channels.

This role is crucial for ensuring the premium brand presence, driving shopper engagement, and maximizing product sell-through at the Point of Sale (POS).

The ideal candidate has a passion for audio, a deep understanding of the retail environment, and a proven track record in delivering high-impact in-store and local activation programs.

Develop and own the end-to-end BTL trade marketing calendar and strategy, translating national marketing campaigns into impactful, localized, and measurable retail programs.

Lead the execution of all in-store activation elements, including Point of Sale Materials (POSM), in-store displays, product demonstration setups, merchandising compliance, and branded experiential zones across all retail tiers (e.g., Flagship Stores, Key Accounts, Independent Retailers)

varsha.sharma@v5global.com

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