Branding & Social Media Executive

Job Overview:

Job Profile: Branding & Social Media Executive

Department: Marketing and Branding

Job Description:

The Brand & Marketing Executive will be responsible for all branding, marketing, and social

media activities within the company. This role requires a blend of creativity, strategic thinking,

and hands-on execution to enhance our digital presence, drive brand awareness, and support

sales activities. The executive will collaborate with various Branding agencies to ensure

marketing strategies are executed.

Key Responsibilities:

Branding & Digital Marketing:

• Coordinate the design, development, and maintenance of the company website.
• Provide necessary content and plan social media campaigns for brand and product

awareness, lead generation, and engagement.

• Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to

optimize digital marketing efforts.

• Identify events, platforms, and activities for brand awareness and coordinate their

execution.

• Create comprehensive digital marketing strategies aligned with overall business goals

and target audience.

• Maintain website appearance by enforcing content standards and ensuring visual

imagery aligns with branding.

• Monitor and analyze website traffic, implementing strategies to improve organic search

visibility.

• Set budgets, target specific demographics, and monitor campaign performance. Prepare

regular reports on key performance indicators (KPIs) and provide insights for

improvement.

Sales Support:

• Attend and interact with visitors at the showroom or factory & showcase our range of

products and assist clients with selection by providing relevant information if required.

• Provide detailed quotations to the Sales team as and when required.
• Travel to various brick stores to interact with the Branding team and provide support.

Social Media Management:

• Coordinate with the branding team to create engaging posts for Facebook, Instagram,

and other platforms.

• Collaborate with creative agencies and vendors for the design and development of

marketing collateral.

• Schedule posts and maintain digital marketing plans, including SEO and festive

calendars.

• Analyze social media performance and adjust strategies based on what works and what

doesn’t.

• Develop and maintain a strong brand identity that resonates with our target audience.
• Stay updated on social media trends and utilize new tools and techniques.
• Use digital ads (Meta Ads and Google Ads) for campaigns, perform regular A/B testing,

and manage email marketing campaigns.

• Update the company’s product image and video database.
• Perform any other tasks assigned by management.

Qualifications & Skills:

Education & Experience:

• Master’s degree in Marketing, Business Administration, Communications, or a related

field is preferred.

• Minimum of 0-3 year of experience in social media marketing or digital marketing.
• Experience with Meta Ads, Google Ads, and analytics platforms.

Skills and Attributes:

• Proficiency in content creation and various editing tools along with Excellent writing and

communication skills.

• Strong organizational and planning abilities with a focus on execution.
• Creative mindset with the ability to generate engaging content and posts.
• Analytical skills to interpret data and adjust marketing strategies accordingly.
• Ability to maintain and update the company’s digital assets, including product images

and videos.

• Willingness to perform additional tasks as assigned by management.

Hemangini

Contact number- 7405270366

Email id- r9@tercp.com

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person