Brand Strategist/Planner

As a Brand Strategy Planner based in Ahmedabad with at least 3 years of experience, your role will involve understanding the business goals, target markets, and competitive landscape in industries such as hospitality, real estate, and travel. Your key responsibilities will include: - Defining brand purpose, values, vision, mission, tone of voice, and personality. - Creating a unique, relevant, and sustainable brand positioning. - Crafting brand narratives and stories that emotionally connect with customers/target audience. - Ensuring consistency of stories across all brand touchpoints. - Staying updated on industry trends, culture, technology, and consumer behavior. - Performing market research, competitor analysis, and audience analysis. - Guiding and collaborating with creative teams to align brand expression with strategy/story. - Overseeing the creation of brand assets, identity, and guidelines. - Planning and overseeing brand launches and campaigns. - Defining metrics/KPIs for brand health and monitoring performance. - Building, nurturing, and mentoring internal teams or external partners/agencies. - Encouraging continuous learning and fostering creativity. - Working closely with marketing, operations, product, and sales teams to embed brand strategy in everything. - Coordinating with stakeholders to ensure brand clarity and alignment across functions. Qualifications and Experience required for this role include: - 3+ years of experience in brand strategy/planning/branding/marketing. - Demonstrated experience in brand building across hospitality, real estate, and travel industries. - Excellent storytelling skills, both verbal and written. - Creative mindset, curious, and always learning. - Strong analytical abilities to turn data/insights into strategy. - Up-to-date with the latest marketing/branding/digital trends. - Leadership experience in managing or mentoring team members. - Good project management skills to handle multiple initiatives and stakeholders effectively. - Strong presentation and communication skills to influence across all levels.,