Brand Strategist

Role Overview

We’re looking for a Brand Strategist who can shape, guide, and elevate brand narratives across platforms. While social media will be a major area of impact, the role goes beyond posts and trends—focusing on brand positioning, messaging, and long-term consistency across all touchpoints.

Key Responsibilities

Brand Strategy & Positioning

• Define and refine brand positioning, tone of voice, and core messaging
• Translate business goals into clear brand narratives
• Ensure brand consistency across digital, print, and experiential touchpoints

Social Media Strategy (Primary Focus)

• Develop platform-specific content strategies (Instagram, LinkedIn, YouTube, X, etc.)
• Plan content pillars, storytelling formats, and campaign ideas
• Collaborate with designers, copywriters, and performance teams to execute strategy
• Review content for brand alignment, clarity, and impact

Content & Campaign Thinking

• Ideate integrated campaigns across social, website, offline, and on-ground activations
• Guide content formats such as reels, carousels, videos, blogs, and brand films
• Build narratives for product launches, events, and seasonal campaigns

Audience & Market Insights

• Research target audiences, cultural trends, and competitive landscapes
• Use insights to inform content direction and brand decisions
• Adapt brand messaging based on audience behaviour and platform evolution

Cross-Functional Collaboration

• Work closely with creative, marketing, performance, and client teams
• Present brand strategies and creative rationale to stakeholders or clients
• Support pitches, proposals, and new brand onboarding

Skills & Qualifications

• 2–5 years of experience in brand strategy, content strategy, or marketing
• Strong understanding of social media ecosystems and content formats
• Ability to think beyond platforms and focus on brand-building
• Excellent communication, storytelling, and presentation skills
• Analytical mindset with a creative approach
• Experience working with agencies or multiple brands is a plus

What We’re Looking For

• Strategic thinker with creative intuition
• Someone who sees social media as a brand-building tool, not just a posting calendar
• Comfortable balancing big-picture brand thinking with execution realities

Why Join Us

• Opportunity to shape brands across industries
• High ownership and creative freedom
• Collaborative, fast-growing environment

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• Have you worked at an Advertising Agency as a Brand Strategist?
• Years of Experience as Brand Strategist

Work Location: In person