Senior Social Media Manager

Senior Social Media ManagerRole

We’re looking for a strategic and hands-on Senior Social Media Manager who can lead brand presence across platforms, drive engagement, and translate business goals into high-impact social content. This role goes beyond posting—you’ll shape narratives, guide teams, and own results.

Key Responsibilities

Strategy & Planning

• Develop platform-specific social media strategies aligned with brand and business objectives
• Build monthly/quarterly content calendars with clear themes and goals
• Identify trends, content opportunities, and cultural moments relevant to the brand

Content & Execution

• Oversee creation of reels, carousels, static posts, stories, and campaigns
• Write or refine captions, hooks, CTAs, and content angles
• Ensure brand voice, tone, and visual consistency across platforms

Team & Collaboration

• Lead and mentor junior social media executives/designers
• Coordinate with design, video, performance marketing, and brand teams
• Brief creators, influencers, and external partners when required

Performance & Optimization

• Track performance metrics (reach, engagement, saves, leads, growth)
• Analyse insights and optimise content strategy based on data
• Prepare monthly performance reports with actionable learnings

Platform Management

• Manage Instagram, Facebook, LinkedIn (and others as required)
• Stay updated with algorithm changes and platform best practices
• Plan and manage content for launches, events, and campaigns

Required Skills & Experience

• 3–5 years of experience managing social media for brands or agencies
• Strong understanding of Instagram, Facebook, LinkedIn content ecosystems
• Excellent copywriting and storytelling skills
• Ability to think creatively and strategically
• Experience leading teams and handling multiple brands/projects
• Data-driven mindset with strong analytical skills

Good to Have

• Experience with performance-led content
• Influencer marketing exposure
• Knowledge of tools like Meta Business Suite, Hootsuite, Buffer, etc.
• Basic understanding of ads, funnels, and brand building

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• Do you have agency experience?
• Years of Experience as Social Media Manager

Work Location: In person