Brand Strategist

Location: Delhi NCR (In-person)

Start date: ASAP

End date: Flexible, but we require a minimum commitment of 8 weeks. Strong performance could lead to a full-time offer.

At Rugfreaks, we’re not just making rugs — we’re building a creative rebellion against boring floors and overpriced décor. Our drops are bold, disruptive, and designed to spark conversations. We’re building for Gen Z: for students, creators, and individuals who want their spaces to reflect their identity.

We’re looking for a Brand Strategist to help us sharpen our voice, craft bold campaigns, and grow Rugfreaks into a cultural movement. This isn’t a typical branding role. We want someone with curiosity, drive, and the hunger to learn fast, while shaping a brand from the ground up.

As a Brand Strategist at Rugfreaks, you’ll work directly with the founder and creative team, gaining hands-on exposure to what it takes to build a lifestyle brand from scratch. You’ll learn how to solve real branding challenges, connect with audiences, and execute strategies that leave an impact. If you’re passionate about culture, creativity, and building something bigger than just a product — this role is for you.

• Work closely with the founder – Shape Rugfreaks’ brand voice, positioning, and storytelling.
• Campaigns – Design and execute creative campaigns across social media, influencer collaborations, and partnerships.
• Research – Identify cultural shifts and consumer trends that Rugfreaks can capitalise on.
• Growth – Craft strategies to boost engagement and community loyalty.
• Execute strategy – Turn brand ideas into action through visuals, copy, collaborations, and drops.
• Swiss Army Knife – Help out wherever is most impactful — from copywriting to brainstorming content hooks.

• You’re obsessed with culture — from design trends to memes and digital-first storytelling.
• Background in marketing, branding, or communications (consumer/lifestyle brands a big plus).
• You move fast — thrive in creative, high-growth environments.
• You’re a storyteller — able to shape brand ideas into campaigns that resonate with Gen Z.
• Independent thinker — structured, creative, and strategic.

• Hands-on experience building a brand from the ground up.
• Work directly with the founder and small creative team.
• Freedom to experiment and see your ideas actually executed.
• Potential for a full-time role as Rugfreaks scales globally.
• Exclusive access to Rugfreaks drops + behind-the-scenes at launches.

• Bold > Boring – We don’t do generic, we do daring.
• No passengers – Everyone contributes.
• Founder’s mentality – Think like an owner, not just an intern.
• Culture obsessed – We’re not here to sell rugs, we’re here to build a lifestyle.

📩 To apply: Send your CV/portfolio + 3 lines on how you’d shape Rugfreaks’ brand voice to team@rugfreaks.in or DM us on Instagram @rugfreaks.