Job Title: Brand Strategist Location: Mumbai (Hybrid, 6 days/week) Experience: 3–5 years Compensation: Monthly pay, contingent on experience Reporting To: Brand Manager About the Role: We’re looking for a sharp, insight-driven Brand Strategist to join our growing team. This role sits at the intersection of culture, communication, and creativity — ideal for someone who thinks brand-first and thrives in the F&B and lifestyle space. Key Responsibilities: Translate business objectives into clear brand positioning and strategy Lead research, competitor mapping, and audience insights to inform creative and content development Work closely with creative and marketing teams to ensure brand consistency across all touchpoints Support development of brand guidelines, tone of voice documents, and campaign strategy decks Contribute to content planning and brand storytelling frameworks Monitor cultural trends, industry shifts, and audience behavior to keep brands culturally relevant Assist in new business pitches and brand presentations  Who We’re Looking For: 3–5 years of experience in branding, strategy, or marketing (agency or brand side) A strong communicator with an eye for narrative, detail, and design sensibility Passionate about food, culture, lifestyle, and consumer behavior Comfortable working in a fast-paced, collaborative environment Great with content writing — from brand voice to sharp copy across formats