Company Description Daily Fresh Fruits India Private Limited is a fruit and carbonated manufacturing company based in Tamil Nadu, India. We focus on delivering high-quality beverages to our customers across the region. Our commitment to excellence has made us a trusted name in the industry. Located in Tamil Nadu, we are dedicated to innovation and customer satisfaction. Role Description This is a full-time on-site role for a Brand Strategist, located in Chennai. The Brand Strategist will be responsible for developing and executing brand strategies, managing branding efforts, and overseeing brand development and management. The role involves daily tasks such as creating and implementing strategic marketing plans, analyzing market trends, and ensuring consistency in branding across all platforms. Effective communication with internal teams and external stakeholders will be a key part of the role. Qualifications Skills in Brand Strategy, Brand Development, and Branding Experience in Brand Management Strong Communication skills Ability to analyze market trends and data Excellent written and verbal communication skills Proven ability to develop and execute strategic marketing plans Strong analytical and problem-solving abilities Bachelor's degree in Marketing, Business, Communications, or related field Experience in the beverage industry is a plus
Marketing Manager – Daily Fresh Fruits India Private Limited 📍 Location: Chennai, Tamil Nadu, India (On-site) 🕒 Employment Type: Full-time About Us Daily Fresh Fruits India Private Limited is a fast-growing beverage company based in Tamil Nadu, specializing in fruit-based drinks, carbonated beverages, and packaged drinking water . Our mission is to deliver refreshment, purity, and innovation in every sip. With strong roots across India, our brands — including Dailee and Meriba — are redefining how people experience hydration and refreshment. Role Overview We are seeking a dynamic Marketing Manager who can build brand visibility, drive demand , and lead the company’s digital and offline marketing initiatives. This role blends creative brand storytelling with data-driven performance marketing , aiming to position our beverages as the preferred choice among today’s youth and families. You will be responsible for full-funnel marketing — from awareness to lead generation — across multiple channels: digital, retail, influencer, trade, and corporate. Key Responsibilities Branding & Communication Build and strengthen brand identity, visibility, and recall across all markets. Create compelling campaigns, taglines, and packaging concepts centered around refreshment, youth, and purity. Develop creative briefs and collaborate with design, content, and production teams. Ensure consistent brand tone and messaging across all communication channels. Digital Marketing & Promotions Plan and execute Google Ads, Meta Ads, and SEO strategies for both retail and bulk inquiries. Manage top and middle of the funnel campaigns (awareness & interest generation). Utilize analytics tools and CRM dashboards to track ROMI (Return on Marketing Investment) . Lead influencer partnerships and digital content creation (Instagram Reels, YouTube Shorts, Swiggy/Zomato combos). Run social media promotions and engage audiences with trend-based campaigns. Trade & On-Ground Marketing Develop and execute dealer and distributor schemes (e.g., Buy 10 cases, get 1 free ). Create impactful POS materials – banners, danglers, shelf strips, van branding, etc. Drive sampling activities and campus activations — “Free Dailee Drink” events, mall counters, marathons, and college fests. Coordinate hoardings, billboards, and local promotions near high-footfall areas (colleges, malls, stations). Market Research & Product Insights Gather feedback on flavors, pack sizes, and market response to guide product innovation. Monitor competitor activity and pricing to stay ahead in the beverage segment. Use analytics and sales data to identify high-performing regions and target clusters. Corporate & B2B Marketing Develop marketing decks and proposals for hotels, hospitals, corporate offices, and events . Drive CSR & local connect initiatives — sponsor marathons, temple events, and hydration drives. Qualifications & Skills Bachelor’s or Master’s degree in Marketing, Business, or related field. 4–8 years of experience in marketing, brand management, or FMCG/beverage industry . Hands-on experience with Google Ads, Meta Ads, SEO, CRM tools, and analytics dashboards. Strong creative sense with data-driven decision-making skills. Excellent communication, leadership, and execution abilities. Ability to balance long-term brand building with short-term demand creation. You’ll Excel If You Are: A creative storyteller who also loves numbers and performance metrics. Passionate about youth-centric, refreshing brands . Skilled in blending digital innovation with grassroots marketing . A team player who can lead campaigns from idea to execution. What We Offer A chance to shape one of India’s most promising beverage brands. Creative freedom to build campaigns that stand out. Exposure to both brand and performance marketing. Competitive compensation and growth opportunities. 🔗 If you believe in creating refreshment that inspires, this is your calling. Apply now and become a part of Daily Fresh Fruits India Private Limited — Where every sip tells a story of freshness. 🍋💧