Brand Strategist

Role Overview: Gemius Studios, an independent integrated marketing agency based in Surat, is seeking a Brand Strategist to develop and execute brand strategies aligned with business goals. You will conduct market research, collaborate with creative teams, monitor brand performance, and create brand reports and presentations for internal stakeholders and clients. Your role will also involve assisting in positioning, messaging, and storytelling for the brand while keeping track of industry trends and consumer behavior for proactive strategy suggestions. Key Responsibilities: - Develop and execute brand strategies in line with business goals - Conduct market research, competitor analysis, and consumer insights - Collaborate with creative, digital, and marketing teams for consistent brand messaging - Support in planning and executing campaigns across online and offline platforms - Monitor brand performance, campaign effectiveness, and consumer engagement metrics - Create brand reports and presentations for internal stakeholders and clients - Assist in positioning, messaging, and storytelling for the brand - Stay updated on industry trends, cultural shifts, and consumer behavior Qualifications: - Proficiency in Brand Strategy and Brand Development - Strong knowledge of Branding and experience with building cohesive brand identities - Excellent communication skills to articulate strategies and ideas effectively - Ability to collaborate with cross-functional teams and manage multiple projects - Proven experience in creating successful brand campaigns or strategies - Bachelor's degree in Marketing, Business, Communications, or related field - Understanding of marketing industry trends and consumer behavior - Previous experience in a marketing or creative agency is a plus,