Brand & Marketing Specialist

Role Purpose

owning brand positioning, creative direction and marketing execution

Key Responsibilities

Brand Strategy & Positioning

• Develop and recommend brand positioning, messaging frameworks, and value propositions for Ninja Media and client brands
• Define campaign narratives, pitch storytelling and go-to-market communication
• Ensure brand consistency across decks, creatives, articles, scripts and proposals

Creative & Content Direction

• Lead the

  conceptualization and structuring

  of:
• Creatives (design directions, visual themes, layouts)
• Pitch decks, case studies, presentations
• Articles, brand stories, campaign concepts

·        Collaborate with design and content teams to translate ideas into high-quality outputs

·        Present creative recommendations and marketing directions to management for feedback and final approval

AI-Assisted Creative & Ideation (Added Advantage)

• Use AI tools to support:
• Early-stage ideation and concept development
• Moodboarding, references, and creative exploration
• Faster structuring of content, narratives, and campaign ideas
• Work alongside design teams to convert AI-assisted concepts into refined, final creatives

Hands-on AI usage is an added advantage, not a mandatory requirement.

Integrated Marketing & Campaign Planning

• Plan and oversee integrated campaigns across ATL / BTL / OOH / Digital / On-ground formats
• Translate business objectives into structured marketing plans and execution roadmaps

Stakeholder & Internal Collaboration

• Partner with sales, business development, and leadership teams to strengthen pitch effectiveness
• Coordinate with agencies, production partners, and media teams
• Maintain brand governance and creative quality across all outputs

Ideal Profile

• 4–7+ years in Brand Marketing / Integrated Marketing / Creative Strategy
• Strong storytelling, creative judgment and campaign planning skills
• Comfortable collaborating with management and incorporating feedback
• Experience working with designers, writers and cross-functional teams
• Exposure to AI-assisted creative or marketing workflows is a plus

KPI & Success Indicators

• Quality and clarity of brand communication
• Alignment of creative outputs with management vision
• Campaign execution efficiency and consistency
• Improvement in pitch quality and client confidence

Interested Candidates can contact the HR Team on 9600198951...