Brand & Marketing Specialist

7 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Purpose

owning brand positioning, creative direction and marketing execution


Key Responsibilities

Brand Strategy & Positioning

  • Develop and recommend brand positioning, messaging frameworks, and value propositions for Ninja Media and client brands
  • Define campaign narratives, pitch storytelling and go-to-market communication
  • Ensure brand consistency across decks, creatives, articles, scripts and proposals

Creative & Content Direction

  • Lead the

    conceptualization and structuring

    of:
  • Creatives (design directions, visual themes, layouts)
  • Pitch decks, case studies, presentations
  • Articles, brand stories, campaign concepts

·        Collaborate with design and content teams to translate ideas into high-quality outputs

·        Present creative recommendations and marketing directions to management for feedback and final approval

AI-Assisted Creative & Ideation (Added Advantage)

  • Use AI tools to support:
  • Early-stage ideation and concept development
  • Moodboarding, references, and creative exploration
  • Faster structuring of content, narratives, and campaign ideas
  • Work alongside design teams to convert AI-assisted concepts into refined, final creatives

Hands-on AI usage is an added advantage, not a mandatory requirement.

Integrated Marketing & Campaign Planning

  • Plan and oversee integrated campaigns across ATL / BTL / OOH / Digital / On-ground formats
  • Translate business objectives into structured marketing plans and execution roadmaps

Stakeholder & Internal Collaboration

  • Partner with sales, business development, and leadership teams to strengthen pitch effectiveness
  • Coordinate with agencies, production partners, and media teams
  • Maintain brand governance and creative quality across all outputs


Ideal Profile

  • 4–7+ years in Brand Marketing / Integrated Marketing / Creative Strategy
  • Strong storytelling, creative judgment and campaign planning skills
  • Comfortable collaborating with management and incorporating feedback
  • Experience working with designers, writers and cross-functional teams
  • Exposure to AI-assisted creative or marketing workflows is a plus


KPI & Success Indicators

  • Quality and clarity of brand communication
  • Alignment of creative outputs with management vision
  • Campaign execution efficiency and consistency
  • Improvement in pitch quality and client confidence


Interested Candidates can contact the HR Team on 9600198951...

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