Brand Marketing Manager

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About the Role

Brand Marketing Manager

Key Responsibilities

Branding & Communication

• Drive brand visibility and positioning through targeted campaigns and initiatives.
• Oversee creation of compelling content for social media, website, email, and other channels.
• Collaborate with faculty, alumni, and corporate partners for storytelling and thought leadership.

Website & Digital Marketing

• Manage website content, updates, and SEO adherence.
• Lead performance marketing initiatives (SEO, SEM, paid campaigns) to drive leads and engagement.
• Track, analyse, and report campaign ROI.

Program Marketing (Fellow Program in Management – Finance & Marketing tracks)

• End-to-end ownership of assigned program marketing – from content and digital campaigns to lead generation, nurturing, and closures.
• Work closely with admissions and sales teams to align marketing with enrolment targets.

Stakeholder & Agency Management

• Manage relationships with creative, digital, and media agencies for campaign execution.
• Partner with internal teams to align marketing deliverables with institutional goals.

Minimum Requirements

• 3+ years of experience

  in performance marketing with a focus on lead generation and campaign management.
• Demonstrated experience working with creative, media, and marketing agencies.
• Strong ability to create high-quality, engaging content for digital platforms (social media, website, email marketing).
• Proven ability to manage multiple stakeholders and projects simultaneously.

Desirable Requirements

• Prior experience in

  higher education or edtech

  with direct responsibility for enrolment or admissions-driven marketing.
• Familiarity with long-cycle program marketing (FPM/doctoral or executive education).
• Strong analytics orientation with experience in tracking leads across the funnel.

What We Offer

• An opportunity to shape the brand of one of India’s leading business schools.
• A dynamic, collaborative work environment with visibility across senior leadership.
• Scope for innovation, ownership, and impact in brand and program marketing initiatives.

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