Brand Manager

As a Brand Manager, your role will involve owning and building the brand across Instagram, YouTube, and performance platforms. You will drive content, influencer strategy, and creative storytelling to enhance our digital presence and foster brand affinity. Key Responsibilities: - Lead Instagram and YouTube Shorts strategy, execute, and scale engaging short-form video content. - Ideate content buckets, briefs, and shoot plans. Collaborate with editors/designers to deliver high-performing creatives. - Develop thumb-stopping ad creatives and hooks aligned with campaigns on Meta, YouTube, and Google for performance marketing. - Craft impactful captions, headlines, product taglines, ad copies, and brand messages with a consistent tone of voice in copywriting. - Identify, onboard, and manage creators across tiers for influencer marketing. Plan barter and paid collaborations, and oversee campaign outcomes. - Maintain a consistent brand language and aesthetic across platforms, from website to packaging to PR kits for brand storytelling. - Collaborate closely with Growth, Product, and NPD teams for product launches and integrated campaigns. Qualifications Required: - Deep understanding of Gen Z/Millennial audiences and digital-first storytelling. - Hands-on experience with Instagram Reels and YouTube Shorts creation. - Creative sensibility and strong copywriting skills. - Familiarity with CapCut/Canva/Adobe Suite for creative briefing. - Ability to manage multiple projects and creators in parallel. - Strong aesthetic judgment and attention to detail. Good to Have: - Prior experience in beauty, skincare, fashion, or lifestyle D2C brands. - Knowledge of trends, memes, and viral content formats. - PR or on-ground activation experience is a plus.,