Brand Manager

Job Purpose

This position is responsible for managing and strengthening the brand identity of our client across all divisions. The role involves developing brand strategies, overseeing campaigns, ensuring consistent communication, and driving customer loyalty and market positioning.

Reporting Line

sReports to: Head of Marketing / Business Hea

dKey Interactio

nsInternal

• lyLeadership Te
• amMarketing & Communicatio
• nsProduct Developme
• ntHR (Employer Brandin
• g)Finan

ceExternal

• lyAdvertising & Creative Agenci
• esMedia Partne
• rsCustome
• rsEvent Organize

rsPrimary Responsibilit

iesBrand Strategy & Position

• ingDevelop and implement brand strategies aligned with company objectiv
• es.Define brand guidelines and ensure consistency across divisio
• ns.Conduct market research to identify customer insights and competitor activiti

es.Campaign Development & Execut

• ionOversee creative development for advertising campaigns, ATL & B
• TL.Ensure brand presence across traditional and digital platfor
• ms.Monitor campaign performance and evaluate R

OI.Customer & Market Engagem

• entEnhance customer perception and build strong brand loyal
• ty.Organize and manage brand activations, sponsorships, and PR even

ts.Performance Analy

• sisMonitor brand health metrics such as awareness, equity, and preferen
• ce.Provide regular reports and insights to manageme

nt.Team Managem

• entManage brand executives and coordinate with cross-functional tea
• ms.Motivate and mentor team members to deliver high-quality outpu

ts.Other Responsibil

• itiesRepresent the brand at external forums, events, and exhibit
• ions.Ensure alignment with corporate vision and va
• lues.Stay updated with industry trends and branding best pract

ices.

ProfileKnowledge and Exp

• eriencePost Graduate in Marketing / Brand Mana
• gement.4–6 years of experience in brand management or mar
• keting.Proven track record in building and managing strong
• brands.Knowledge of digital and offline marketing stra

tegies.Compe

• tenciesStrong leadership and strategic th
• inking.Excellent communication and presentation
• skills.Creative mindset with analytical capa
• bility.Ability to work under pressure and meet dea