Brand Manager

Job Description

About the role: We are seeking a Brand Manager to build Fitty's identity, drive awareness, and foster a loyal community, initially via social media and influencers. This is a unique 0-1 journey offering significant autonomy and learning as you shape a brand for the Gen Z/millennial market. If you thrive on building things from scratch and making a direct impact, this role is for you. Specifically, this role will involve: Brand Strategy & Execution: Develop and manage Fitty's brand strategy, ensuring consistency across all touchpoints (voice, visuals, values). Social Media & Content: Own the social media strategy (primarily Instagram) - create engaging content (copy, visuals, video), drive engagement, build community, and manage influencer campaigns. Brand Guardianship: Ensure all communications and assets adhere strictly to brand guidelines. Performance & Analysis: Track key marketing metrics, analyze performance, and optimize strategies based on data. Collaboration: Work closely with product, operations, and customer service teams. Market Intelligence: Stay updated on trends, competitors, and Gen Z culture. Budget Management: Manage the brand marketing budget effectively. Ideal candidate will have: 3-5+ years in brand/digital/social media management (D2C, wellness, lifestyle, fashion, or FMCG targeting young adults/Gen Z preferred). Proven success building brands via organic social media (esp. Instagram), content creation, and influencer marketing. Strong grasp of the Indian digital landscape and Gen Z consumer behavior. Exceptional creative, copywriting, and communication skills. Strong analytical skills & experience with analytics tools. Ability to work independently, own projects, and thrive in a fast-paced startup environment, understands Gen Z culture and communication. Strategic thinker, highly creative, and proactive. Excellent interpersonal skills. Organized, detail-oriented, adaptable, and collaborative. Possesses a strong sense of ownership and drive. Qualifications: Bachelor's degree in Marketing, Communications, Business, or related field