Job Description

As the Brand Manager B2B for Zaakpay, you will drive the end-to-end brand and communication strategy aimed at strengthening awareness and trust among our merchant and enterprise audience. Youll work at the intersection of marketing, product, and partnerships, owning brand positioning, campaign planning, and go-to-market communications. Key Responsibilities: • Develop and lead the brand strategy for Zaakpay from scratch, aligned with growth and acquisition objectives. • Craft compelling narratives and messaging for enterprise clients, SMEs, fintechs, and online merchants. • Plan and execute integrated marketing campaigns (digital, content, PR, webinars, events) to build brand credibility and generate qualified leads. • Build a strong content engine including blogs, case studies, whitepapers, solution briefs, landing pages, and email campaigns. • Collaborate closely with product, sales, and growth teams to ensure brand consistency across customer journeys and product touchpoints. • Drive collaboration amongst creative agencies, content writers, designers, and PR partners to timely delivery on projects. • Track and report brand KPIs such as awareness, engagement, share of voice, and campaign effectiveness. • Lead merchant advocacy programs and thought leadership initiatives to position Zaakpay as a trusted payments expert. Requirements: • 6 - 8 years of relevant experience in B2B brand management, product marketing, or content marketing, preferably in fintech, SaaS, or payments. • Strong understanding of merchant behavior, digital payment products, and B2B sales cycles. • Proven ability to build and scale a brand in a competitive B2B space. • Excellent verbal and written communication skills with a knack for storytelling and simplifying complex concepts. • Ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment. • MBA in Marketing, Communications, or related field is a plus. Good to Have: • Experience in the payments or fintech ecosystem. • Familiarity with B2B martech tools like HubSpot, LinkedIn Campaign Manager, Google Analytics, etc. • Prior experience building bsrand playbooks, tone-of-voice guidelines, or rebranding projects