Brand Manager

Job Title: Brand manager

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Job Summary:

We are looking for a dynamic and strategic Brand manager to lead our digital presence across

multiple platforms. This role is pivotal in driving brand awareness, generating qualified leads, and

engaging B2B audiences. The ideal candidate is both creative and data-driven, with a strong grasp of

platform-specific strategies and a proven track record of growth.

Key Responsibilities:

Content Strategy & Planning

Develop platform-specific content strategies for LinkedIn, Instagram, YouTube, X, Pinterest,

and Facebook

Align content with campaign goals: brand visibility, lead generation, and user engagement

Define content pillars (e.g., Education, Promotion, Product Demos, Testimonials)

Content Creation & Publishing

Create and manage diverse content formatscarousels, reels, short videos, memes,

explainers

Oversee content calendar, ensuring consistent and timely publishing across all platforms

Write compelling copy, captions, and video scripts tailored for B2B engagement

Community Management & Engagement

Engage with followers, respond to queries, and build a loyal community

Collaborate with sales and marketing teams to support outreach and campaign amplification

Leverage trends and real-time content to stay relevant and increase reach

Campaign Execution & Performance Optimization

Launch and monitor social campaigns targeting decision-makers in healthcare and sales

industries

Analyze engagement metrics, CTRs, follower growth, and content performance

Optimize strategies based on insights to boost performance and ROI

Team Collaboration & Training

Manage and mentor social media interns or junior marketers

Work closely with designers, copywriters, and outreach teams for campaign cohesion