Brand Manager

As a Senior Brand Manager at Mamaearth based in Gurgaon, your role will involve owning the Umbrella brand campaigns and brand purpose initiatives. You will need to understand the market and brand in detail, demonstrating strong analytical and creative abilities. Your responsibilities will include developing a clear plan to outperform competitors in the market, executing 360* marketing campaigns for the brands with defined goals and metrics, and leveraging digital campaigns effectively. Working collaboratively with cross-functional teams, you will identify strategies to enhance brand visibility and drive growth. To excel in this role, you must have a growth mindset, be proactive in taking actions, and aspire to achieve ambitious targets. Qualifications required for this position include a Masters degree in management/marketing, preferably from Tier 1 institutes, along with 3-5 years of marketing experience focusing on brand campaigns. Experience in the hair care category is preferred. You should possess a strong analytical mindset to develop a clear brand strategy, expertise in digital media planning and evaluation, creative sensibilities, high ownership, and a sense of urgency in taking actions. Additionally, your ability to collaborate effectively with multiple stakeholders and agencies will be crucial for success in this role.,