Posted:18 hours ago|
Platform:
Work from Office
Full Time
Major Purpose of the Job : (Exactly spell out key deliveries/results expected from this job): The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out) Development/ Usage of communication strategy & tools Explore/ Identify potential market segments & new frontiers Liaison with production & supply chain department to ensure availability of stocks as per billing plans Training of sales force for implementation of promotional strategy, USPs etc Interaction & Negotiation with customers directly through customer visits Review on effectiveness of strategies, tools etc Feedback from internal customers (employees, line managers etc.) Interaction with colleagues (phone calls, personal interaction, meetings etc) Travel to locations to oversee implementation of marketing programs Key customer Development (CRM activities) Formulation & Execution of Products/Therapies Promotion & Marketing Strategies & Budget: Promotion Plans and Communication Strategies STP for products and USP's
Cadila Pharmaceuticals
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