Job
Description
As a Brand Manager at Sova, you will play a crucial role in leading three core pillars: Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand. Your responsibilities will include: - New & Existing Product Development - Conduct customer/market research to identify insights. - Lead product differentiation, positioning, and creative direction. - Build and execute GTM plans (messaging, targeting, channels, P&L planning). - Growth Marketing - Create acquisition-focused ad briefs for Meta/Google. - Build retention campaigns (email, loyalty, cross-sell). - Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing. - Brand Marketing - Own brand identity and storytelling across social channels. - Run content-led campaigns to drive awareness and engagement. - Use social listening & sentiment analysis to refine messaging. - P&L, E-commerce & Cross-Functional Ownership - Drive end-to-end sales & marketing for e-commerce & quick commerce. - Work closely with product, creative, sales, and ops teams. - Track KPIs: CAC, retention, brand awareness, product adoption. You are encouraged to apply if you have: - Experience in D2C brand management, category ownership, or product development. - Strong in customer insights, differentiation strategy & GTM execution. - Hands-on operator with a bias for action and experimentation. - Data-driven: comfortable with performance analytics and ROI-based decision-making. - Excellent communication, storytelling, and cross-functional collaboration skills. - 3-5 years of experience. At Sova, you can expect: - High ownership and direct impact on brand, growth, and product. - Competitive compensation and fast-tracked learning. - A mission-driven, creative, execution-first culture. - Freedom to test, iterate, innovate with room to fail and grow. If you are ready to take on this exciting opportunity, share your CV at Divjyot.Kaur@sova.health. As a Brand Manager at Sova, you will play a crucial role in leading three core pillars: Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand. Your responsibilities will include: - New & Existing Product Development - Conduct customer/market research to identify insights. - Lead product differentiation, positioning, and creative direction. - Build and execute GTM plans (messaging, targeting, channels, P&L planning). - Growth Marketing - Create acquisition-focused ad briefs for Meta/Google. - Build retention campaigns (email, loyalty, cross-sell). - Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing. - Brand Marketing - Own brand identity and storytelling across social channels. - Run content-led campaigns to drive awareness and engagement. - Use social listening & sentiment analysis to refine messaging. - P&L, E-commerce & Cross-Functional Ownership - Drive end-to-end sales & marketing for e-commerce & quick commerce. - Work closely with product, creative, sales, and ops teams. - Track KPIs: CAC, retention, brand awareness, product adoption. You are encouraged to apply if you have: - Experience in D2C brand management, category ownership, or product development. - Strong in customer insights, differentiation strategy & GTM execution. - Hands-on operator with a bias for action and experimentation. - Data-driven: comfortable with performance analytics and ROI-based decision-making. - Excellent communication, storytelling, and cross-functional collaboration skills. - 3-5 years of experience. At Sova, you can expect: - High ownership and direct impact on brand, growth, and product. - Competitive compensation and fast-tracked learning. - A mission-driven, creative, execution-first culture. - Freedom to test, iterate, innovate with room to fail and grow. If you are ready to take on this exciting opportunity, share your CV at Divjyot.Kaur@sova.health.
