Brand insights

Airtel Payments Bank

6 - 10 years

15 - 20 Lacs

gurugram

Posted:5 hours ago| Platform:

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Skills Required

market insights brand research consumer insights brand customer insight consumer behavior analytics brand strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Purpose of the Job

To work closely with research and Marketing agencies and identify opportunities for New product development ,Marketing and communication channel enhancements .The incumbent will be required to oversee necessary consumer research, and evaluate/optimize research plans .

Deliverables

Lead and manage comprehensive consumer and brand research initiatives to gather valuable insights for strategic decision making.
Develop and implement research methodologies ensuring they align with industry best practices
Utilize advances analytics and market intelligence to identify emerging trends, competitive landscape and consumer behavior .
Internal stakeholder alignments including compliance, legal, alliances, sales, finance, SCM etc.
Analyzing Marketing and Brand KPIs
for campaigns
including Awareness, Preference, ITP etc.
Achieving Business KPIs
for campaigns
including throughput, usage etc.

Dimension

Strong analytical skills and proficiency in data interpretation with experience of using various tools and software
Excellent communication and presentation skills with the ability to convey findings to a diverse audience
Proven track record of managing end to end research projects from conception to actionable insights .
Ability to evaluate communication strategy, campaign marketing mix and creatives.
Good written and verbal communications skills.
Attention to detail.
Ability to work in a fast paced and dynamic work environment.
Knowledge of the banking and Insurance industry and various financial products is an added advantage.

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