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Brand Head - CE Business

Brand Head - CE Business

Mahindra

3 - 10 years

32 - 37 Lacs

Pune

Posted:11 hours ago| Platform:

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Skills Required

Social media marketing Brand activation consumer marketing Atl Product planning Strategic planning Market research Print media Marketing strategy CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability. To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV and print media. To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches

Preferred Industries

Automotive Industry

Education Qualification

MBA; MBA in Marketing

General Experience

4-10 years (Min 3 years sales experience is preferred

Critical Experience

Should have prior field sales experience.Is able to develop commercially and financially sound business proposals.Has the ability to garner consumer insights, generate innovative brand concepts and product ideas; Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly

System Generated Core Skills

Strategic Planning

Sales

Market Planning

Marketing

Social Media Marketing (SMM)

ATL Advertising

Customer Relationship Management (CRM)

Media Strategy

Project Management

Program Management

Program Development

Product Planning

Sales Planning

Market Research

Consumer Insighting

Idea Generation

Stakeholder Management

Product Knowledge

Brand Strategy

Process Knowledge - MPDS

Brand Activation

Advertising

Sales Support

Marketing Campaigns

Brand Marketing

Customer Value Proposition

Visual Brand Identity & Communication

Consumer Marketing

Marketing Metrics

Marketing Strategy

Promotional Marketing

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Mahindra

Automotive, Agribusiness, Aerospace, IT

Mumbai

150,000+ Employees

170 Jobs

Key People

Anish Shah

Managing Director & CEO
Rajesh Jejurikar

Executive Director - Automotive & Farm Equipment Sectors
Hemant Sikka

President - Automotive Sector

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Brand Head - CE Business