Brand Executive

Mahesh Edible Oil Industries Ltd. is looking for Brand Executive to join our dynamic team and embark on a rewarding career journey. Qualification : MBA Brand Strategy Development : Collaborate with the marketing and management teams to develop and refine the company's brand strategy, including brand positioning, messaging, and target audience definition. Brand Messaging : Craft clear, compelling, and consistent brand messaging that communicates the company's values, mission, and unique selling points. Ensure that brand messages are aligned across all marketing and communication channels. Content Creation : Develop and oversee the creation of marketing collateral, content, and materials that align with the brand strategy. This includes but is not limited to advertisements, social media content, website copy, and promotional materials. Campaign Planning and Execution : Plan and execute marketing campaigns that support the brand strategy and drive engagement and awareness. Collaborate with design, content, and digital marketing teams to ensure brand consistency across all campaign materials. Market Research : Conduct market research to understand consumer trends, competitive landscape, and industry insights. Use this information to refine and adapt the brand strategy as needed. Brand Guidelines : Develop and maintain brand guidelines that outline the proper usage of brand elements, including logos, colors, typography, and tone of voice. Ensure consistent adherence to these guidelines in all brand-related materials. Collaboration : Work closely with various departments, such as marketing, design, sales, and product development, to align brand efforts with overall business objectives and maintain a consistent brand experience across all touchpoints. Brand Performance Analysis : Monitor and analyze brand performance metrics, such as brand awareness, customer perception, and brand sentiment. Use data-driven insights to make informed decisions and adjustments to the brand strategy. Event Participation : Represent the brand at industry events, trade shows, and conferences. Establish and nurture relationships with stakeholders, partners, and customers to enhance brand visibility and credibility. Brand Compliance : Ensure that all brand-related activities and materials adhere to legal and regulatory guidelines, and uphold the company's ethical standards.