Brand Executive

As a Marketing Assistant at Green Delight Innovations, your role will involve supporting the development and execution of brand strategies and campaigns. You will conduct research on market trends, competitor analysis, and customer insights to aid branding initiatives. Your responsibilities will also include creating engaging content for various platforms such as social media, blogs, and promotional materials. Working closely with the marketing team, you will ensure brand consistency across all marketing efforts. Additionally, you will assist in organizing and promoting brand-related events and initiatives. Monitoring and reporting on brand performance, customer engagement, and feedback will be part of your key responsibilities. Qualifications required for this role: - Strong communication and writing skills - Ability to work effectively in a team environment - Knowledge of marketing principles and strategies - Experience in conducting market research is a plus Green Delight Innovations owns a sanitary napkin brand called Bliss Pads, which prioritizes hygiene, usability, and comfort. The company's journey began as a final year research project where they were introduced to Kenaf fabric. Initially focusing on creating a sustainable fabric, the idea to produce eco-friendly sanitary napkins emerged. This led to the establishment of Bliss Pads, a brand that not only promotes sustainability but also contributes to women's hygiene and societal well-being.,