Brand Communications Manager

House of Anita Dongre

Overview:

The Brand Communication Manager at the House of Anita Dongre for Global Desi will play a crucial role in shaping and promoting the brand's identity and voice across multiple channels. This position requires a strategic thinker with a strong background in brand communications, a deep understanding of the fashion industry, and the ability to craft compelling narratives that resonate with diverse audiences.

Key Responsibilities:

• Strategic Communication Planning:

Develop and implement comprehensive brand communication strategies to enhance brand visibility, reputation, and engagement across all platforms.

• Content Creation and Management:

Lead the creation of high-quality, engaging content for various channels, including social media, press releases, newsletters, and marketing campaigns.

• Media Relations:

Build and maintain strong relationships with media outlets, fashion editors, and influencers to secure consistent and positive coverage for the brand.

• Campaign Management:

Oversee the planning and execution of brand campaigns, ensuring alignment with brand values and business objectives.

• Event Coordination:

Collaborate with the events team to manage and promote brand events, and other promotional activities.

• Social Media Oversight:

Manage the brand’s social media presence, ensuring consistent messaging and visual identity across all platforms.

• Market Analysis:

Monitor industry trends, competitor activities, and market feedback to inform communication strategies and identify new opportunities.

• Team Collaboration:

Work closely with cross-functional teams including design, sales, and digital marketing to ensure cohesive brand messaging and alignment with business goals.

• Crisis Communication:

Develop and implement crisis communication strategies to protect and uphold the brand’s reputation.

• On-Camera Presence (Preferred):

Should be comfortable and confident in front of the camera for brand storytelling, and social media content. While not a mandatory requirement, having prior experience or ease in creator-style or spokesperson-led content will be considered an added advantage.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in brand communications, preferably within the fashion or luxury industry.
• Strong understanding of the fashion industry and market dynamics.
• Excellent written and verbal communication skills. English & Hindi
• Proven experience in managing media relations and crafting compelling brand stories.
• Proficiency in social media platforms and digital marketing tools.
• Creative thinking and ability to develop innovative communication strategies.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Interested candidates can send in their CV with the subject line "BCM - Global Desi" on anushka.bothra@houseofanitadongre.com