The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media. Responsibilities Create new content to assist marketing campaigns Work closely with marketing team members Optimize content using SEO best practices Qualifications Bachelor's degree in Marketing or relevant work experience Experience in full life cycle project management Proficiency in major digital and print platforms
About the Role We are seeking an innovative storyteller with a passion for writing and a proven ability to develop and execute successful marketing campaigns. As the architect of our brand narrative, you'll generate high-impact content across digital and print media—blogs, newsletters, video scripts, social posts, brochures—to drive audience engagement and council’s growth. Key Responsibilities ● Content Creation & Strategy ○ Write and publish blog articles that showcase expertise, engage prospects, and support thought leadership—conduct industry research and interview experts. ○ Develop monthly newsletters and email campaigns—craft compelling subject lines, segment audiences, track performance metrics . ○ Script and storyboard video content (e.g., explainer videos, interviews, social reels), collaborating with production partners . ○ Compose creative copy for print materials: brochures, one-pagers, case studies, and press releases. ● Campaign Management & SEO Optimization ○ Plan and execute integrated campaigns across digital, print, and events—establish timelines, KPIs, and measurement frameworks. ○ Optimize all content (blogs, newsletters, landing pages) using SEO best practices—perform keyword research, implement metadata, track analytics . ● Cross-functional Collaboration ○ Work closely with marketing, design, web, and government relations teams to maintain consistent brand messaging. ○ Brief and coordinate with designers, videographers, and external vendors to bring campaigns to life. ● Analytics & Continuous Improvement ○ Monitor content performance using tools like Google Analytics, Mailchimp, HubSpot—report insights and recommend optimizations . ○ A/B test subject lines, content formats, and distribution channels. ○ Refine content strategy based on engagement, conversion data, and evolving audience needs. Qualifications ● Post-graduate degree in Marketing, Communications, Journalism, Public Policy, or a related field. ● Minimum 5 years’ experience in content writing, ideally with government relations or public sector agencies. ● Demonstrated experience managing campaigns end-to-end. ● Strong, professional English writing skills—able to adapt tone to different channels and audiences. ● Hands-on knowledge of SEO, CMS (e.g. WordPress), and email marketing platforms. ● Experience scripting video content is highly valued. ● Exceptional organizational skills and ability to manage multiple projects under tight deadlines. ● Experience within government-related bodies or public-sector communications is a plus. Industry ● Government Relations Services
Company Description Electronics & Computer Software Export Promotion Council (ESC) is India’s apex trade promotion organization focused on promoting electronics, telecom, and IT exports worldwide. With over 2000 member exporters, ESC facilitates the interaction of Indian SMEs with global buyers. Since its inception in 1989, ESC has significantly boosted India's export performance, reaching US$ 126 billion during 2017-18. The council offers match-making services for foreign IT and electronics companies, helping them establish business linkages in India. ESC also promotes participation in global trade shows and acts as a link between the government and its members on policy issues. Role Description This is a full-time on-site role for a Trainee Graphic Designer located in Delhi, India. The Trainee Graphic Designer will be responsible for creating visual content for marketing materials, social media, and websites. They will be involved in brainstorming sessions, assisting in the development of creative concepts, and supporting the design team in various tasks. Daily responsibilities include designing graphics, editing images, and collaborating with team members to ensure project completion on time. Additionally, they will stay up-to-date with industry trends to bring fresh ideas to the table. Qualifications \n Graphic design skills, including proficiency in using design tools such as Adobe Photoshop, Illustrator, and InDesign Basic understanding of typography, color theory, and layout design Ability to create engaging visual content for social media and websites Strong communication and collaboration skills to work effectively with the team Ability to manage multiple projects and meet deadlines familiarity with web and multimedia design Bachelor’s degree in Graphic Design, Visual Communication, or related field