Job
Description
About CS Academy CS Academy, Coimbatore has three campuses. Two are in Kovaipudur (Main) in adjacent facilities and the third primary campus is in the heart of the city at Red Fields. Our boarding house in Kovaipudur is open for boys and girls from class IV for both CBSE and Cambridge International students. The picturesque main campus located in the foothills of the Western Ghats is ideally suited for exploring and learning Our team brings a wealth of expertise in education. Our CBSE and Cambridge programmes and teaching methodology are proven and time tested. We have built on vast experience and developed a programme that encompasses modern tools while adhering to traditional principles. Our mission is to equip our students with the knowledge and skills required to succeed in the real world by providing practical and holistic education in a challenging, yet nurturing environment. We prepare students for success by focusing on four pillars: Academic excellence, Skill building, Core Values and Healthy competition. In 2024, CS Academy Coimbatore joined the prestigious International Schools Partnership (ISP) group. With over 80+ schools in 22 countries, ISP is a leading global network of educational institutions. As a member of this esteemed network, CS Academy Coimbatore enjoys unparalleled international learning connections, unwavering quality assurance, and exceptional governance. Key Responsibilities Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels. Ensure the School’s USP is strongly reflected across various communication touchpoints. Creation, Management and regular updating of content, events and updates across School Website. Creating and posting of content on school’s social media handles to drive high engagement rate and reach. Managing Press Releases and building media relations in the local market. Managing the online brand reputation for the school through review generation & management. Writing regular blogs that can help drive brand interest and SEO rankings. Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications. Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle. Managing Brand’s Visual Identity across various touchpoints to ensure consistency in brand communications. Working with agencies to help create new campaigns and strategies that can help drive admissions for the school. Co-ordinating with vendors to create a repository of brand images and videos over time for marketing. Skills, Qualifications And Experience 3 to 4 Years of Minimum work experience in related field of communication, branding and marketing. Strong content writing skills and experience of handling brand social media handles independently in previous roles. Good understanding of the digital marketing domain and various performance measurement analytics involved. Experience in writing press releases and managing PR distribution & media relations. Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals. ISP Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools. Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. ISP Commitment to Safeguarding Principles ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. ISP Commitment to Diversity, Inclusion and Belonging ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply. Show more Show less
