Brand Associate

Job Description

Job Title: Brand Associate Exp- 1-4 Years (Any Graduate) Location- Bengaluru Interested Immediate Connect- 7892648654 (Call/wtsapp)24*7 Job Summary: We are looking for a dynamic and creative Brand Associate to drive brand growth and strengthen market presence within our BabyCare division. The ideal candidate will develop and execute marketing strategies, enhance brand equity, and ensure seamless product positioning in the highly competitive baby care market. Key Responsibilities:- Brand Strategy & Positioning: Develop and execute innovative marketing strategies to strengthen brand identity and consumer engagement. Market Research & Insights: Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions. Product Launches & GTM Planning: Lead go-to-market strategies, communication plans, and promotional campaigns for new product launches. Cross-Functional Collaboration: Work closely with R&D, Sales, and Digital Marketing teams to ensure cohesive brand representation. Marketing Campaigns & Materials: Oversee the creation of marketing materials, including packaging, POS displays, and digital content. Agency & Vendor Management: Manage relationships with external agencies (creative, media, PR) to develop impactful campaigns. Budget & ROI Management: Develop and monitor marketing budgets, optimizing spending for maximum ROI. Performance Tracking: Measure brand performance through key KPIs, adjusting strategies based on market research and analytics. Innovation & Product Development: Contribute to new product initiatives, ensuring alignment with brand vision and consumer needs. Qualifications & Skills:- Education: MBA in marketing, Business Administration, or a related field. Experience: 1-4 years in brand management, ideally within Pharma,FMCG or healthcare sectors. Market Knowledge: Strong understanding of the baby care industry and consumer behavior. Analytical Skills: Ability to interpret market data and translate insights into actionable strategies. Creativity & Innovation: Proven experience in developing engaging marketing campaigns. Project Management: Strong organizational skills with the ability to manage multiple initiatives. Communication & Presentation: Excellent verbal and written communication skills. Technical Proficiency: Proficiency in MS Office and marketing analytics tools. Experience in digital marketing and e-commerce is a plus.