Brand and Content Lead

About CentAI

CentAI is India’s first full stack preventive diagnostics company focused on early detection before symptoms. Our AI powered multimodal platform integrates over 100 biomarkers, full body MRI, ultra low dose CT, DEXA, and ECG to detect more than 200 conditions including cancers, cardiovascular, metabolic, and neurological diseases. CentAI aims to become the gold standard in detection accuracy, trust, and preventive health technology.

Role Overview

As the Brand and Content Lead, you will be the architect of CentAI’s narrative, voice, and presence. This is a foundational role, the first marketing hire, responsible for everything from brand strategy to content creation, storytelling, social media, PR, and communications. You will shape how CentAI is perceived, build deep consumer trust, and drive communication that educates, inspires, and converts.

You will operate as a hands on builder and strategic thinker, someone who can craft a thought provoking tweet, write a brand film script, guide a photoshoot, or brief an agency on a national campaign with equal ease.

Key Responsibilities

• Define and build CentAI’s brand architecture, voice, and visual identity
• Own all content and communication across editorial, campaigns, web, email, social, and video
• Translate complex healthcare and AI concepts into simple, credible, and emotionally resonant storytelling
• Create and manage the content calendar across channels such as social media, website, PR, blogs, and thought leadership
• Build and manage a small internal creative team of writers, designers, and editors, along with external agencies or freelancers
• Conceptualize and execute brand and growth campaigns in collaboration with performance and sales teams
• Work closely with founders and leadership to shape the larger narrative of preventive health and technology in India
• Own end-to-end creative production from briefing to execution, ensuring brand consistency across touchpoints
• Develop thought leadership, PR narratives, and long-form content for credibility and influence
• Continuously measure the impact of brand and content efforts on awareness, engagement, and lead quality
  

Ideal Background

• 6 to 10 years of experience in brand building, content, or marketing roles in consumer tech, healthtech, or new age startups
• Proven ability to conceptualize and execute campaigns from idea to film, copy, and performance integration
• Exceptional writing, storytelling, and visual communication skills
• Experience managing creative teams and external agencies
• Strong understanding of digital channels, social media, and content-driven growth
• Ability to operate independently in a fast-moving, high-ownership environment
• Deep curiosity about technology, healthcare, and the future of preventive health
  

Why Join CentAI

• Be the founding storyteller of a category-defining healthtech company
• Build the CentAI brand from the ground up and shape the national narrative on early detection
• Work at the intersection of AI, healthcare, and brand storytelling
• Operate with complete creative ownership and high strategic influence