Brand Alliances Manager (Supply Side growth)

We are looking for an experienced and commercially astute Brand Alliances Manager to strategically manage and expand our incentive supply portfolio of 500+ brand partners. Reporting directly to the Founders, your primary objective is to significantly enhance the profitability and appeal of our incentives supply catalog. Success in this role will be measured by your ability to meaningfully improve overall portfolio margins through effective negotiation and strategically increase the breadth and quality of brands available across our distribution network (Consumer App/Website, Partner Platforms, Corporate Programs). You will leverage our extensive reach (20M+ consumers, 200+ corporates, 500Cr+ GMV) to build strong, mutually beneficial relationships with leading brands. Key Responsibilities: Commercial Negotiation & Margin Improvement: Take ownership of negotiating and renegotiating commercial terms (commissions/margins) with new and existing brand partners to achieve specific margin improvement targets for the overall portfolio. Develop negotiation strategies based on brand performance, market rates, and the value of our distribution channels. Secure valuable marketing development funds (MDF), co-op budgets, or other marketing investments from brands. Strategic Brand Acquisition & Portfolio Expansion (Breadth): Identify, prospect, and onboard new, strategically important brands across diverse categories to enhance the attractiveness and completeness of our catalog for consumers and clients. Prioritize brand acquisition based on consumer demand, strategic fit, and potential commercial value. Manage the end-to-end onboarding process for new brands. Partnership Management & Growth: Build and nurture strong, senior-level relationships with key contacts at partner brands. Act as the primary commercial point of contact, understanding brand objectives and aligning them with [Your Company Name]"s goals. Collaborate internally (Marketing, Product, Sales) to maximize brand visibility and sales volume, utilizing secured marketing funds effectively. Analyze brand performance data, provide insights to partners, and identify opportunities for mutual growth. Market Intelligence & Reporting: Monitor industry trends, competitor brand portfolios, and commercial benchmarks. Track and report directly to the Founder on primary KPIs: overall portfolio margin percentage, progress against margin improvement targets, and growth in the number/quality of onboarded brands. Qualifications: BTech, or a related field. MBA is a plus. Minimum 5 years of experience in partnerships, business development, category management, vendor management, or strategic sourcing, with a strong focus on commercial negotiation. Experience working in a fast-paced startup environment is highly preferred. Proven, demonstrable track record of successfully negotiating complex commercial agreements and achieving quantifiable improvements in margins or commercial terms. Experience managing relationships with large retail, CPG, or D2C brands. Exceptional negotiation, communication, and influencing skills. Strong commercial and financial acumen, with an ability to analyze data and build compelling business cases. Highly results-oriented, strategic thinker with strong analytical and problem-solving capabilities. Excellent relationship-building skills, capable of engaging senior stakeholders.,