Be Bodywise - Senior Manager Influencer Marketing

Senior Manager Influencer Marketing - Be Bodywise

Influencer Strategy & Leadership

• Build and execute the influencer marketing roadmap for Be Bodywise
• Own quarterly budget planning, allocation, and optimization
• Lead product GTMs through influencer-first strategies
  

Campaign Planning & Execution:

• Own the end-to-end execution of influencer-driven campaigns
• Deliver high-quality, on-brand content that resonates with consumers
• Continuously experiment with content formats and platforms to maximize impact
• Develop compelling campaign narratives
• Oversee product seeding initiatives to maximize visibility and trial among influencers
  

Partnerships & Relationships:

• Build and nurture strong relationships with creators, agencies, and external partners
• Negotiate contracts and ensure smooth execution with external stakeholders
• Develop long-term partnerships that strengthen brand credibility and reach
  

Performance Analytics & Optimization:

• Define KPIs for influencer collaborations and track performance metrics
• Leverage insights and data to optimize future campaigns, ensuring continuous improvement
• Present performance reports and actionable recommendations to senior leadership
  

Team Leadership:

• Lead, mentor, and grow a team of influencer marketing professionals
• Drive team independence, accountability, and creative problem-solving
• Foster a culture of experimentation, learning, and speed
  

Cross-Functional Collaboration:

• Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities
• Sync on product focus, seasonal priorities, and platform dynamics
• Feed influencer learnings back into broader brand-building efforts
  

What Were Looking For:

• 69 years of experience in influencer marketing
• Strong understanding of D2C brands and performance-driven influencer campaigns
• Proven ability to manage large budgets and scale influencer programs
• Strong people management and leadership experience
• A creative thinker with a data-driven mindset
• Thrives in a fast-paced, high-growth environment with a high bias for action
  

Why Join Us:

• Lead influencer marketing for one of Indias fastest-growing brands
• Opportunity to drive impact at scale across multiple product categories
• Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India
  

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