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Be Bodywise - Senior Manager Influencer Marketing

Be Bodywise - Senior Manager Influencer Marketing

Mosaic Wellness

6 - 9 years

6 - 7 Lacs

thane

Posted:2 weeks ago| Platform:

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Skills Required

campaign planning shaping focus wellness e-commerce management budgeting continuous improvement brand building analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

We re looking for a Senior Manager Influencer Marketing to lead all influencer initiatives for

Be Bodywise.

This role requires a mix of strategic thinking, execution excellence, and team leadership. You ll own a multi-crore quarterly budget, manage a team, and drive influencer-led growth across key products.

You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact.

Influencer Strategy & Leadership:

Build and execute the influencer marketing roadmap for Be Bodywise

Own quarterly budget planning, allocation, and optimization

Lead product GTMs through influencer-first strategies

Campaign Planning & Execution:

Own the end-to-end execution of influencer-driven campaigns

Deliver high-quality, on-brand content that resonates with consumers

Continuously experiment with content formats and platforms to maximize impact

Develop compelling campaign narratives

Oversee product seeding initiatives to maximize visibility and trial among influencers

Partnerships & Relationships:

Build and nurture strong relationships with creators, agencies, and external partners

Negotiate contracts and ensure smooth execution with external stakeholders

Develop long-term partnerships that strengthen brand credibility and reach

Performance Analytics & Optimization:

Define KPIs for influencer collaborations and track performance metrics

Leverage insights and data to optimize future campaigns, ensuring continuous improvement

Present performance reports and actionable recommendations to senior leadership

Team Leadership:

Lead, mentor, and grow a team of influencer marketing professionals

Drive team independence, accountability, and creative problem-solving

Foster a culture of experimentation, learning, and speed

Cross-Functional Collaboration:

Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities

Sync on product focus, seasonal priorities, and platform dynamics

Feed influencer learnings back into broader brand-building efforts

What We re Looking For:

6-9 years of experience in influencer marketing

Strong understanding of D2C brands and performance-driven influencer campaigns

Proven ability to manage large budgets and scale influencer programs

Strong people management and leadership experience

A creative thinker with a data-driven mindset

Thrives in a fast-paced, high-growth environment with a high bias for action

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Be Bodywise - Senior Manager Influencer Marketing