Backlink Building Specialist

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performance-driven SEO for US-based Legal and Home Services businesses

Backlinks exist to improve rankings, authority, and organic leads — not brand vanity metrics.

clean, white-hat, relevance-first backlink profiles

This is not a PR agency.

This is not digital branding.

serious SEO link acquisition

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Location:

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SEO-first Outreach & Backlinking Specialist

100% focused on outreach, placements, and link acquisition

cold outreach, prospecting, qualifying sites, pitching value, and securing placements that move rankings

• Run 

  cold email outreach campaigns

   aimed at securing 

  contextual, dofollow backlinks

• Pitch guest posts, niche edits, resource placements, expert commentary, and editorial inclusions
• Customize outreach based on niche relevance, site intent, and SEO value

outreach ≠ blasting emails

• Identify and qualify 

  US-based websites, blogs, publishers, and niche resources

• Evaluate prospects beyond DR/DA, including:
• Organic traffic
• Topical relevance
• Spam signals
• Existing outbound link profile

why a DR 40 legal blog can outperform a DR 80 generic site

• Build and maintain 

  curated lists of journalists, editors, and contributor opportunities

• Continuously identify platforms where we can:
• Respond to journalist pitches
• Provide industry data & statistics
• Share authoritative client insights and expert opinions

SEO-led journalist outreach

Secure backlinks through:

• Guest posting (niche-relevant, editorial quality)
• Resource page placements
• Niche edits (contextual & clean)
• Expert quotes & commentary
• Pitch-based editorial inclusions

Every placement must:

• Be 

  contextual

• Be 

  relevant to the client’s niche

• Support 

  anchor text strategy & ranking goals

• Align outreach with:
• Keyword strategy
• Anchor text distribution
• Content themes
• Suggest content angles that improve placement success
• Ensure links are placed naturally within SEO-optimized content

• Track:
• Links acquired
• Referring domains
• Anchor text usage
• Placement quality
• Ensure all links are:
• White-hat
• Google-compliant
• Free from PBNs, spam networks, or paid link footprints

This role is NOT entry-level.

We are looking for someone who already knows how to do this at a high level.

• 2–4+ years of hands-on SEO outreach & backlinking experience

• Proven experience working with 

  US-based SEO clients

• Direct experience with 

  Legal SEO and/or Home Services SEO

• Strong understanding of:
• Anchor text strategy
• Link velocity
• Topical authority
• Local SEO backlink profiles
• Excellent cold outreach writing skills (value-driven, not templated spam)
• Ability to independently prospect, pitch, and close placements

• SEO Tools:

   Ahrefs, SEMrush, Moz

• Outreach Tools:

   Pitchbox, BuzzStream, Mailshake, or similar

• Research:

   Google search operators, SERP analysis, competitor backlink analysis

• Tracking:

   Google Sheets, Google Search Console, Google Analytics

• Experience placing links for:
• Law firms (personal injury, immigration, corporate, family law)
• HVAC, Roofing, Plumbing, Electrical companies
• Experience building journalist response workflows
• Ability to suggest 

  data-backed angles, stats, or expert commentary

• Prior agency experience managing 

  multiple US SEO clients

To avoid misalignment, please note:

• ❌ This is 

  not a PR role

• ❌ Not focused on press releases or brand mentions
• ❌ Not influencer marketing
• ❌ Not social media or branding outreach

PR, media relations, or brand awareness

• Consistent acquisition of 

  high-quality, US-based backlinks

• Relevance and authority of referring domains
• Improvement in keyword rankings and organic traffic
• Sustainability and cleanliness of the backlink profile

• Work on 

  serious SEO campaigns

   with measurable impact
• Clear expectations, no vague KPIs
• Long-term, stable work with US clients
• Opportunity to grow into 

  Senior SEO / Link Building Lead roles